Privacy Policy

How we collect, use, and protect your information when you use our ISA platform comparison tool. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Last updated: August 2025

Information We Collect
What data we gather when you use our service

Personal Information

We do not collect personal information such as names, email addresses, or financial details. Our tool is designed to work without requiring any personal data from users. If you contact us, we may collect your email address solely for responding to your inquiry.

Usage Data

We do collect anonymous usage statistics to understand how our tool is used and improve its functionality. This includes information about which features are most popular and general usage patterns. We use Vercel Web Analytics, a cookie-free, privacy-focused analytics tool. All data collected through Vercel Analytics is aggregated and cannot be used to identify you as an individual.

Technical Information

Technical data such as browser type, device type, IP address, and approximate location (country level) may be collected to ensure optimal performance and security.

How We Use Information
The purposes for which we use collected data

Service Improvement

We use anonymous usage data to identify areas for improvement, fix bugs, and enhance the user experience of our calculator tool.

Security and Performance

Technical information helps us maintain security, prevent fraud, and ensure our service performs optimally across different devices and browsers.

Legal Compliance

We may use information to comply with applicable laws, regulations, or legal processes if required. We do not use data for profiling or automated decision-making.

Information Sharing
When and how we might share your information

No Sale of Data

We do not sell, trade, or rent your personal information to third parties. Your privacy is important to us.

Service Providers

We may share information with trusted third-party service providers who help us operate our website and provide our services. We use Vercel as our hosting and analytics provider. Data shared with Vercel is anonymised and aggregated.

Legal Requirements

We may disclose information if required by law or if we believe such action is necessary to protect our rights or comply with legal processes.

Data Security
How we protect your information

Security Measures

We implement appropriate technical and organisational security measures to protect against unauthorised access, alteration, disclosure, or destruction of information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain information only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Analytics data is retained for 12 months before deletion.

Access Controls

Access to personal information is restricted to authorised personnel only, and we regularly review our security practices.

Your Rights
Your rights regarding your information

Access and Control

Under the UK GDPR, you may have the right to request access to, correction or deletion of, or restriction of processing of your personal data. Since our service is designed to operate without collecting personal information, these rights are typically limited in practice. However, you can contact us with any privacy-related questions.

Opt-Out

You can choose not to use our service if you have privacy concerns. Our tool is designed to work without requiring personal information.

Contact Us

If you have questions about this privacy policy or our data practices, please contact us through our website.

Changes to This Privacy Policy
How and when this policy may be updated

We may update this privacy policy from time to time. We will notify users of any material changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy whenever you use our Service to stay informed about our data practices.

Contact Information
How to get in touch with us

If you have any questions about this privacy policy or our data practices, please contact us through our website. We are committed to protecting your privacy and will respond to your inquiries promptly.